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Bachelor of Business Administration (Hospitality) (H301)-2015-2016
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Bachelor of Business Administration (Hospitality) (H301)

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PROGRAMBachelor of Business Administration (Hospitality)
CODEH301
SCHOOLSchool of Hospitality and Tourism Management
LOCATIONSt. James Campus
DURATION4 years (8 semesters plus 2 co-op terms)
STARTING MONTHSeptember (Advanced Standing students may be able to start in January)
CERTIFICATIONBachelor's Degree
YEAR OF STUDY2015-2016
METHOD OF STUDYFT

Our mission: the delivery of passionate and service-obsessed industry professionals for the urban hospitality and culinary experience. We are anchored in the heart of the Canadian hospitality and culinary industry but with global reach and influence. This is the place for discovering unmatched opportunities for exceptional graduates.Get ready to join the world’s most exciting industry with a Bachelor of Business Administration – Hospitality Operations Management. The explosive growth in the hospitality industry has led to larger and more complex hospitality enterprises and a greater demand for managers with advanced critical thinking skills and the business and leadership skills to make these organizations successful.


Full Program Descriptions
Description  

Bachelor of Business Administration (Hospitality) Program

Explosive growth in the hospitality industry has led to larger and more complex hospitality enterprises, and an increased demand for well-educated professionals with analytical skills capable of leading them. That’s where George Brown’s Bachelor of Business Administration (Hospitality) comes in.

The program is designed to teach you how to plan and manage complex integrated hospitality operations so that you can become one of the skilled, knowledgeable leaders the hospitality sector is pursuing. The employment prospects in this sector are outstanding. In Canada, the hospitality industry employs more than 1.1 million people, representing over 6 per cent of all employment[i], and estimates indicate year-over-year job growth of 46% in the sector[ii]. In the Greater Toronto Area alone, the hospitality sector accounts for almost 224,000 jobs[iii].

[i]http://www.statcan.gc.ca/tables-tableaux/sum-som/l01/cst01/econ40-eng.htm

[ii]http://www.canadianbusiness.com/blogs-and-comment/job-growth-2014/

[iii]http://www.toronto.ca/toronto_facts/entertainment_tourism.htm

 

A Comprehensive Curriculum

The curriculum has been developed to prepare students for management, supervisory and administrative careers through training in analysis and problem-solving, critical thinking, integrated operations, customer management and international applications. Students will become technically proficient in the major components of a hospitality business, including operational processes, finance, human resources, facilities, risk management, corporate social responsibility and sustainability.

In addition, the curriculum is designed to:

  • Integrate knowledge and practical applications developed through projects and hands-on experience in two paid work placements at the end of the second and third years.
  • Build strong management abilities, with every student working on projects individually and with team members.

Applied Learning – Benefit from Hands-on Training

Co-operative education is an important component of this degree program. Students spend at least two 4-month paid terms working full-time in industry, giving them a chance to apply the knowledge they have acquired in a real-life, hands-on situation. Students obtain practical experience and further develop their skills – an asset for our graduates and their future employers. Students also establish valuable contacts with potential employers, and many graduates find full-time employment with their co-op employer.



Part Time Study Options  George Brown College also offers evening and weekend courses and certificate programs. See the Continuing Education Course Guide at coned.georgebrown.ca

Field Education Available

Program Standards and Learning Outcomes  

A degree program must meet a substantial and common set of learning outcomes that are critical to programs within a degree level educational environment.

These include

  • Four ‘Degree Standards’, and the knowledge and skills expectations under each of these, as published by the Postsecondary Education Quality Assessment Board.
  • Learning outcomes in the core subjects/courses which provide exposure to increasingly complex theory at the degree level, and which enable graduates to meet or exceed the requirements of the field of study and/or practice, relevant professional or accrediting bodies, and which are consistent with similar programs in Ontario and other jurisdictions.
  • A ‘breadth’ requirement that includes coherent and substantive ‘non-core’ subjects/courses which contribute to the achievement of broader skills and knowledge beyond the core subject area, such as critical thinking and communication skills, knowledge of society and culture, etc.

View degree program standards and outcomes, by program.

Source: Postsecondary Education Quality Assessment Board (PEQAB) website



Course Outline
Required Courses 

YEAR 1 

SEMESTER 1

CODE

COURSE NAME

HOST1201

Integrated Hospitality Operations

MARK1201

Principles of Marketing

ACCT1201

Fundamentals of Accounting

COMM1201

Business Communications

 

Liberal Arts Elective

SEMESTER 2

CODE

COURSE NAME

ACCT1202

Managerial Accounting

HOST1202

Integrated Food Service Management

HOST1302

Best Practices in Accommodation Management

COMM2201

International Communications

 

Liberal Arts Elective

YEAR 2 

SEMESTER 3

CODE

COURSE NAME

HOST3114

Business and Hospitality Law

HOST2102

Introduction to Culinary Operations Management

HOST2103

Concepts of Customer Service

BBUS1007

Introduction to Macroeconomics

 

Liberal Arts Elective

SEMESTER 4

CODE

COURSE NAME

HRM1201

Human Resource Management

HOST2108

Introduction to Global Tourism

BBUS1006

Introduction to Microeconomics 

HOST3103

Event Planning and Management

 

Liberal Arts Elective

WORK EXPERIENCE

CODE

COURSE NAME

HCOP1001

Co-op Work Term I (minimum 14 weeks: 480 hours)

YEAR 3 

SEMESTER 5

CODE

COURSE NAME

HOST3112

Integration of Food and Wine: Global Perspectives

HOST3117

Hospitality Sales Management

HOST2113

Finance

HOST3102

Consumer Behaviour

LHUM1204

Spanish I

 

Or

LHUM1224

Mandarin I

SEMESTER 6

CODE

COURSE NAME

STAT1202

Statistics

HOST3113

Strategic Revenue Management

COMM3201

Organizational Behaviour and CommunicationsCommunications

LHUM1214

Spanish II

  Or
LHUM1225 Mandarin II
 

Liberal Arts Elective

WORK EXPERIENCE

CODE

COURSE NAME

HCOP2001

Co-op Work Term II (minimum 14 weeks: 600 hours)

YEAR 4 

SEMESTER 7

CODE

COURSE NAME

LHUM1212

Journeys in Writing

HOST4101

Research and Evaluation Methods I

HOST4102

New Venture Development

HOST4103

Integrated E-Marketing: A Strategic Approach

HOST4104

Sustainability and Corporate Social Responsibility

SEMESTER 8

CODE

COURSE NAME

HOST4111

Competitive Strategy for Integrated Hospitality Enterprises

HOST4112

Research and Evaluation Methods II

HOST4113

International Business and Hospitality Strategies

HOST4114

Strategic Crisis Management     

 

Liberal Arts Elective

*To graduate, students must have a minimum cumulative grade point average of 2.3 (grade of C+). The course passing grade is a C, except for Liberal Studies courses, for which it is a D.

Liberal Studies courses (listed as electives) are an important part of the program, designed to increase awareness of the society and culture in which students live and work. They strengthen skills in areas of critical analysis, problem-solving and communication through an exploration of topics of broad-based personal and societal importance.

Detailed course outlines

List of Liberal Studies Classes



Careers and Post-Graduate Study Opportunities
Educational / Degree Pathway 

ARTICULATION OPTIONS – UPGRADE YOUR DIPLOMA

Do you have a two-year Hospitality diploma? Ask about our articulation options into the Bachelor of Applied Business – Hospitality Operations Management program, an opportunity to upgrade to a degree. You must have a minimum 2.7 GPA to qualify and class grades of 73% ("B" grade) or higher to gain exemptions. A special semester delivered in May – August will help you fast track into the program. Visit georgebrown.ca/hospitality or contact the program co-ordinator.

Pathways from Diploma to Degree Program



Your Career 

Coming out of the Bachelor of Business Administration (Hospitality) program, you’ll be ready to step into multiple roles within a multi-faceted hospitality operation. Many of our graduates are now working in supervisory and management positions, while others have reached more senior level corporate positions in large hospitality enterprises.

There are many career opportunities awaiting you in the diverse sectors of the hospitality industry:

  • travel (airlines, cruise ships, railways, bus coach, ecotourism)
  • accommodations (hotels, motels, resorts)
  • foodservice (restaurants, catering, clubs and managed services)
  • sports and recreation (attractions, gaming, parks, recreation)
  • assembly and event management (meetings, conventions, expositions, special events


Articulation Agreement Do you have a two-year Hospitality diploma? Ask about our articulation options into the Bachelor of Business Administration (Hospitality) Program, an opportunity to upgrade to a degree, with a minimum 2.7 GPA to qualify and class grades of 73% / ‘B’ grade or higher to gain exemptions. A special semester delivered in May – August is available to help fast track you to a Bachelor of Business Administration (Hospitality) Degree. Visit georgebrown.ca/hospitality or contact the program co-ordinator.

Future Study Options Future Study Options Niagara University, a leading hospitality school in New York State, will grant George Brown College applied degree graduates direct entry to a master’s degree program. Graduates may also be eligible to apply to the Master’s of Business Administration in Hospitality and Tourism at the Royal Roads University, and the University of Guelph.

Tuition and Fees
Tuition $8,605.00 * †

Additional Cost 

Students should also expect to pay approximately $500 for textbooks and $100 for field trips and industry site visits per semester.There is a co-op fee  in both semesters 3 and 4. International students please check with the International Centre at 416-415-5000, ext. 2115.

 Fees for this program do not include the cost of the co-op work term.

*Amounts listed are the total of tuition, materials, student service and ancillary fees for the first two semesters of programs starting in fall 2014. Fees are subject to change for programs starting in fall 2015 and at later dates.

International students: Visit the International Fees and Related Costs page for more information.



How to Qualify and Apply
Admission Requirements  

Applicants are selected on the basis of their academic achievement, including the required courses, and any other selection criteria outlined below.

  • Ontario Secondary School Diploma with six Grade 12 University (U) or University/College (M) courses, or equivalent, including: Grade 12 (U) English and any Grade 12 (U) Mathematics.
  • A grade of 60 or higher in all prerequisite courses and an overall average of 65% in six Grade 12 (U) or (M) courses.
  • Recommended courses: basic computer software applications.

OR

  • Mature Student status (19 years of age or older): Grade 12 (U) English and any Grade 12 (U) Mathematics are required; grade of 65 or higher in all required courses.
  • Post-secondary courses in English and Mathematics with a grade of B or higher will be considered.

English language proficiency required:

George Brown College ESL Level 9; TOEFL 580 (Paper), 237 (Computer), 92 overall and 22 in each skill band (Online); IELTS 6.5 overall and 6.0 in each skill band; MELAB 85; CAEL overall 70 (writing 60);

Please visit www.georgebrown.ca/englishproficiency for more details.

Note: There is no admissions assessment (testing) for this program. If the number of qualified applicants exceeds the number of seats available for this program, final student selection will be based on overall academic standing and/or grades in the required courses.

Course Exemptions:

College or university credits may qualify you for course exemptions. Please visit www.georgebrown.ca/transferguide for more information.

Applicants with a two-year Hospitality diploma:

Do you have a two-year Hospitality diploma? Ask about our articulation options into third year, an opportunity to upgrade to a degree in just two years, with a minimum 3.0 GPA to qualify, including four electives each with a 3.0 GPA. Your diploma must be within Hospitality to apply for this unique program. May – August bridging semester available. Visit www.georgebrown.ca/hospitality or contact the program co-ordinator.
 

International students: Visit the International Admissions page for more information.



How Do I Apply to the Program  You apply to the program through the Ontario College Application Service at www.ontariocolleges.ca. If you are an international applicant, please contact the International Centre at internationalcentre@georgebrown.ca.

Apply To  Ontario Colleges

Health Policy  Students should be aware that various allergens, including nuts, dairy and shellfish, are routinely used in practical labs. Students should also note that George Brown College is sensitive to religious observations; however, while products purchased for production and consumption meet all provincial and federal regulations, they may not meet specific dietary laws related to Halal and Kosher foods.

Student Success
Success Stories  

"My learning experience at George Brown College has led me to new heights in my personal and professional career. One of the many key attributes to my learning experience was the co-op opportunities the college has to offer in collaboration with their industry partners. I embraced the opportunity to have two co-op placements throughout my degree. Both co-op opportunities further enhanced the learning experience and made it easy to get exposure to the real-life workforce.

"The faculty members at the college do not only educate but they mentor students. I can think of a number of situations in which faculty provided invaluable advice and knowledge on leadership, career advancement and industry trends. All of this support has continued to help grow my resume and personality."

Audrius Valiulis (2013 graduate, Bachelor of Applied Business – Hospitality Operations Management)



Contact Us
Contact Us  

Contact Gary Hoyer or Paula Johnson-Tew, Degree Program Co-ordinators, Centre for Hospitality and Culinary Arts, at 416-415-5000, ext. 6231 or 3784.

Email: hospitality@georgebrown.ca

If you are an international applicant, please contact the International Centre at 416-415-5000, ext. 2115 or email internationalcentre@georgebrown.ca

For more information, you may also call the George Brown College Contact Centre at 416-415-2000 (TTY 1-877-515-5559) or long distance 1-800-265-2002. 



George Brown College is continually striving to improve its programs and their delivery. The information contained in this calendar is subject to change without notice. It should not be viewed as a representation, offer or warranty. Students are responsible for verifying George Brown College admission, graduation, and fee requirements as well as any requirements of outside institutions, industry associations, or other bodies that may award additional designations concurrently with, or after completion of, a George Brown College program.