Special Event Management Program (H131)

Special Event Management
School of Hospitality and Tourism Management
St. James Campus
2 years (4 semesters)
September, January, May
Ontario College Diploma
Our mission: the delivery of passionate and service-obsessed industry professionals for the urban hospitality and culinary experience. We are anchored in the heart of the Canadian hospitality and culinary industry but with global reach and influence. This is the place for discovering unmatched opportunities for exceptional graduates.Special Events Planning offers you the opportunity to gain invaluable hands-on planning, co-ordination and execution experience across the multiple facets of the events industry. The program focuses on event planning, design, co-ordination, marketing, sponsorship, budgeting, risk management and event evaluation.

Full Program Descriptions



Special Events Planning Program

Are you a dynamic person who loves events? Are you looking for an exciting career in a fast-paced industry where every day brings something new?

Special Events Planning offers you the opportunity to gain invaluable hands-on planning, co-ordination and execution experience across the multiple facets of the events industry. The program focuses on event planning, design, co-ordination, marketing, sponsorship, budgeting, risk management and event evaluation.


You will learn transferable event project management fundamentals through a variety of event types, including hospitality events, social life-cycle events, fundraising events, meetings, conferences and trade shows. You will take part in practical event opportunities each semester, culminating in a final capstone event and a seven-week externship placement. The hands-on approach to learning and the course mix, including event-specific courses, business foundations and hospitality, will provide you with a head start on your career.

Part Time Study Options  

George Brown also offers part-time tour guide and event and meeting management programs and a variety of evening courses in Hospitality and Tourism. See the Continuing Education Course Guide at coned.georgebrown.ca

Program Standards and Learning Outcomes  

The Ministry of Training, Colleges and Universities has established Program Descriptions for college programs of instruction which do not operate under a specific provincial Program Standard. The Program Description typically describes the program purpose (a brief description of the program, potential employment opportunities and general admission requirements) and program goals (similar to program-level learning outcomes, which guide the curriculum).

View Program Descriptions by program.

Source: Colleges of Applied Arts and Technology (CAAT) website

Course Outline

Required Courses 


Code Course Name
HOST1070 Catering for Event Planners
HOST1137 Marketing for Events
HOST1033 Delivering Excellence in Guest Service
HOST1043 Special Event Planning and Delivery
HOSF1145 Sanitation (online)
HOST1146 Emergency First Aid/Heartsaver CPR(weekend course)
HOST1068 Smart Serve (online)
GSSC1048 Trends and Issues in Tourism (online)
MATH1102 Mathematics for Hospitality
COMM1007 College English


Code Course Name
HOST1097 Meetings, Conferences and Special Events
HOST1042 Leadership and Group Dynamics
HOST1129 Selling Special Events
ACCT1037 Hospitality Accounting
LAW2014 Liability, Risk Management and Guest Security
HOST1084 Introduction to Wines and Beverages for Special Events
GNED General Education Elective


Code Course Name
HRM2012 Human Resources Management
HOST1126 Career Internship Preparation
HOST2066 Event Operations Management
HOST2059 Management Accounting for Special Events
GHUM1025 Speaking with Confidence
HOSF2024 Food, Wine and Beverage Pairing
COMM1047 Business Communications
GNED General Education Elective


Code Course Name
HOST2077 Building Your Special Event Business
HOST2072 Festivals and Volunteer Management
HOST2063 Event Operations II – Capstone Project
HOST2064 Externship

Detailed course outlines

General Education Electives

Careers and Post-Graduate Study Opportunities

Your Career 

You will have your pick of exciting and challenging roles such as event planner, conference planner, meeting planner, catering manager, incentive travel manager, festival planner, social event planner, event fundraiser and volunteer co-ordinator.

Future Study Options 

Earn a diploma and bachelor’s degree in four years. Qualified graduates of the Special Events Planning program may be eligible to enter the third year of the Bachelor of Applied Business – Hospitality Operations Management degree program at George Brown College. This educational path requires a minimum grade point average of 3.0 to qualify, including four electives. You will begin with a May – August bridging semester and start the degree program in September. Talk to a program co-ordinator about articulation options.

Tuition and Fees



Additional Cost 

Description Cost
Textbooks (per semester) $500
Field trips and industry site visits (per semester) $50

* Amounts listed are the total of tuition, materials, student service and ancillary fees for the first two semesters of programs starting in fall 2014. Fees are subject to change for programs starting in fall 2015 and at later dates.

International students: Visit the International Fees and Related Costs page for more information.

How to Qualify and Apply

Admission Requirements  

Applicants are selected on the basis of their academic achievement, including the required courses, and any other selection criteria outlined below.

  • Ontario Secondary School Diploma or equivalent**
  • Grade 12 English (C or U)
  • Grade 11 Math (M or U) or Grade 12 (C or U)

Applicants not meeting the academic requirements may also qualify for admission through completion of the Hospitality Services (Pre-Hospitality) program (H101) with an overall grade point average of 3.0. There are a limited number of seats available and admission is not guaranteed.

** Mature Student status (19 years of age or older)

Course Exemptions:

College or university credits may qualify you for course exemptions. Please visit www.georgebrown.ca/transferguide for more information.

International students: Visit the International Admissions page for more information.

Apply To  

Ontario Colleges

Health Policy  

Students should be aware that various allergens, including nuts, dairy and shellfish, are routinely used in practical labs. Students should also note that George Brown College is sensitive to religious observations; however, while products purchased for production and consumption meet all provincial and federal regulations, they may not meet specific dietary laws related to Halal and Kosher foods.

Student Success

Success Stories  

“Going to George Brown College and being part of this program really taught me the ins and outs of planning an event. I couldn’t have succeeded without my wonderful professors, who were so great at teaching me the event planning business. This program – along with various event internships – has really shaped my planning career, and I couldn’t have chosen a better experience!”

Nicole Escano (2010 graduate, Special Events Planning)

Contact Us

Contact Us  

Contact Paul Araujo at 416-415-5000, ext. 6200 or Ijaz Jamal at 416-415-5000, ext. 6281 between 9 a.m. and 4 p.m.

E-mail: hospitality@georgebrown.ca

For more information, you may also call the George Brown College Contact Centre at 416-415-2000 (TTY 1-877-515-5559) or long distance 1-800-265-2002.

George Brown College is continually striving to improve its programs and their delivery. The information contained in this calendar is subject to change without notice. It should not be viewed as a representation, offer or warranty. Students are responsible for verifying George Brown College admission, graduation, and fee requirements as well as any requirements of outside institutions, industry associations, or other bodies that may award additional designations concurrently with, or after completion of, a George Brown College program.