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Special Events Planning Program (H121)-2014-2015
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Special Events Planning Program (H121)

PROGRAMSpecial Events Planning Program
SCHOOLSchool of Hospitality and Tourism Management
LOCATIONSt James Campus
DURATION2 years (4 semesters)
STARTING MONTHSeptember, January
CERTIFICATIONOntario College Diploma
YEAR OF STUDY2014-2015

Our mission: delivery of industry professionals for the urban hospitality experience, anchored in Toronto but with the global reach and influence needed by this leading global city.

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Full Program Descriptions

Are you a dynamic person who loves events? Are you looking for an exciting career in a fast-paced industry where every day brings something new?

Special Events Planning offers you the opportunity to gain invaluable hands-on planning, co-ordination and execution experience across the multiple facets of the events industry. The program focuses on event planning, design, co-ordination, marketing, sponsorship, budgeting, risk management and event evaluation.

Students learn transferable event project management fundamentals through a variety of event types, including hospitality events, social life-cycle events, fundraising events, meetings, conferences and trade shows. Students take part in practical event opportunities each semester, culminating in a final capstone event and a seven-week externship placement. The hands-on approach to learning and the course mix, including event-specific courses, business foundations and hospitality, will provide our students a head start on their careers.

e.H121 info

Part Time Study Options  George Brown also offers part-time tour guide and event and meeting management programs and a variety of evening courses in Hospitality and Tourism.  See the Continuing Education Course Guide at

Course Outline
Required Courses 



Introduction to Catering


Marketing for Events


Delivering Excellence in Guest Service


Special Event Planning and Delivery


Smart Serve


Trends and Issues in Tourism


Mathematics for Hospitality


College English



Meetings and Conferences


Leadership and Group Dynamics


Selling Special Events


Hospitality Accounting


Liability, Risk Management and Guest Security


Introduction to Wines and Beverages for Special Events


General Education Elective



Human Resources Management


Career Preparation


Event Operations I


Management Accounting for Special Events


Speaking with Confidence


Food and Wine Pairing


Business Communications


General Education Elective



Building Your Special Event Business


Festivals and Volunteer Management


Event Operations II – Capstone Project



 For detailed course outlines click here.

For a list of General Education Electives click here.

Careers and Post-Graduate Study Opportunities
Your Career You will have your pick of exciting and challenging roles such as event planner, conference planner, meeting planner, catering manager, incentive travel manager, festival planner, social event planner, event fundraiser and volunteer co-ordinator.

Future Study Options Earn a diploma and bachelor’s degree in four years. Qualified graduates of the Special Events Planning program may be eligible to enter the third year of the Hospitality Operations Management degree program at George Brown College. This educational path requires a minimum grade point average of 3.0 to qualify, including four electives. You will begin with a May – August bridging semester and start the degree program in September. Talk to a program co-ordinator about articulation options.

Tuition and Fees
Tuition $3,621.00*

Additional Cost 

Textbooks (per semester)                                            $500
Field trips and industry site visits (per semester)         $50

* Amounts listed are the total of tuition, materials, student service and ancillary fees for the first two semesters of programs starting in fall 2013. Fees are subject to change for programs starting in fall 2014 and at later dates.

International students: Visit the International Fees and Related Costs page for more information.

How to Qualify and Apply
Admission Requirements  

Applicants are selected on the basis of their academic achievement, including the required courses, and any other selection criteria outlined below.

  • Ontario Secondary School Diploma or equivalent**
  • Grade 12 English (C or U)
  • Grade 11 Math (M or U) or Grade 12 (C or U)
  • Applicants not meeting the academic requirements may also qualify for admission through completion of the Hospitality Services (Pre-Hospitality) program (H101) with an overall grade point average of 3.0.

Students should be aware that various allergens, including nuts, dairy and shellfish, are routinely used in practical labs. Students should also note that although George Brown College is sensitive to religious observances, products that are purchased for production and consumption meet all provincial and federal regulations; however, they may not meet specific dietary laws related to Halal and Kosher foods.

** Mature Student status (19 years of age or older)

Course Exemptions: Certain Ontario Academic Credit (OAC), college or university credits may qualify you for course exemptions. Many courses are also eligible for prior learning assessment, based on your previous education and experiential learning.

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Student Success
Success Stories  

“Going to George Brown College and being part of this program really taught me the ins and outs of planning an event. I also couldn’t have succeeded without my wonderful professors, who were so great at teaching me the event planning business. This program – along with various event internships – has really shaped my planning career, and I couldn’t have chosen a better experience!”

Nicole Escano (2010 graduate, Special Events Planning)

Contact Us
Contact Us  

Contact Paul Araujo or Ijaz Jamal, Program Co-ordinator, Centre for Hospitality and Culinary Arts, at 416-415-5000, ext.6200 (for Paul Araujo) and ext.6281 (for Ijaz Jamal) between 9 a.m. and 4 p.m.


For updated information and course descriptions, visit or call 416-415-2000 (TTY 1-877-515-5559) or long distance 1-800-265-2002.

George Brown College is continually striving to improve its programs and their delivery. The information contained in this calendar is subject to change without notice. It should not be viewed as a representation, offer or warranty. Students are responsible for verifying George Brown College admission, graduation, and fee requirements as well as any requirements of outside institutions, industry associations, or other bodies that may award additional designations concurrently with, or after completion of, a George Brown College program.