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Special Events Planning Program (H121)-2013-2014

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Special Events Planning Program (H121)

PROGRAMSpecial Events Planning Program
SCHOOLSchool of Hospitality and Tourism Management
LOCATIONSt James Campus
DURATION2 years (4 semesters)
STARTING MONTHSeptember, January
CERTIFICATIONOntario College Diploma
YEAR OF STUDY2013-2014

Are you a dynamic person who loves big events? Are you looking for an exciting career in a fast-paced industry where every day brings something new?

Full Program Descriptions


Are you a dynamic person who loves big events? Are you looking for an exciting career in a fast-paced industry where every day brings something new?

If you are, bring your energy, creativity, organizational skills and love of special events to Ontario’s dynamic hospitality and tourism industry. In this two-year diploma program, learn how to plan and execute large and small events, and also complete a seven-week industry externship placement in your final semester, which will give you a great head start as you begin your career.

Additionally, you will gain hands-on experience in event management practices such as planning, design, marketing, fundraising/sponsorship, budgeting, risk management, event evaluation and much more.

e.H121 info


Part Time Study Options  

George Brown also offers part-time tour guide and event and meeting management programs and a variety of evening courses in Hospitality and Tourism. See the Continuing Education Course Guide at

Course Outline

Required Courses 




Catering for Event Planners


Marketing for Events


Professional Guest Services


Special Event Planning and Delivery


Smart Serve


Trends and Issues in Tourism


Computer Skills and Applications


Math Foundations


English Skills





Meetings and Conferences


Leadership and Group Dynamics


Selling Special Events


Hospitality Accounting


Liability, Risk Management and Guest Security


Introduction to Wines and Beverages for Special Events


Hospitality Math


College English


General Education Elective





Human Resources Management


Career Preparation


Event Operations I


Management Accounting for Special Events


Speaking with Confidence


Food and Wine Pairing


Business Communications


General Education Elective





Building Your Special Event Business


Festivals and Volunteer Management


Event Operations II – In-house Project



For detailed course outlines click here.

For a list of General Education Electives click here.  


Careers and Post-Graduate Study Opportunities

Your Career 

You will have your pick of exciting and challenging roles such as event planner, conference planner, meeting planner, catering manager, incentive travel manager, festival planner, social event planner, and event fundraiser.

Articulation Agreement 

Earn a diploma and bachelor’s degree in four years. Graduates of our Hotel Management, Food and Beverage Management, Hospitality, Tourism and Leisure, and Special Events Planning diploma programs may be eligible to enter the third year of the Hospitality Operations Management degree program.

Future Study Options 

Earn a diploma and bachelor’s degree in four years. Graduates of the Special Events Planning program may be eligible to enter the third year of the Hospitality Operations Management degree program at George Brown College. This educational path requires a minimum grade point average of 3.0 to qualify, including four electives. You will begin with a May – August bridging semester and start the degree program in September. Talk to a program co-ordinator about articulation options.

Tuition and Fees



Additional Cost 

Textbooks                                            $500
Field trips and industry site visits         $50

* Amounts listed are the total of tuition, materials, student service and ancillary fees for the first two semesters of programs starting in fall 2012. Fees are subject to change for programs starting in fall 2013 and at later dates.

How to Qualify and Apply

Student Success

Success Stories  

“Going to George Brown College and being part of this program really taught me the ins and outs of planning an event. I also couldn’t have succeeded without my wonderful professors, who were so great at teaching me the event planning business. This program – along with various event internships – has really shaped my planning career, and I couldn’t have chosen a better experience!”

Nicole Escano (2010 graduate, Special Events Planning)

Contact Us

Contact Us  

Contact Paul Araujo or Ijaz Jamal, Program Co-ordinator, Centre for Hospitality and Culinary Arts, at 416-415-5000, ext.6200 (for Paul Araujo) and ext.6281 (for Ijaz Jamal) between 9 a.m. and 4 p.m.


For updated information and course descriptions, visit or call 416-415-2000 (TTY 1-877-515-5559) or long distance 1-800-265-2002.

George Brown College is continually striving to improve its programs and their delivery. The information contained in this calendar is subject to change without notice. It should not be viewed as a representation, offer or warranty. Students are responsible for verifying George Brown College admission, graduation, and fee requirements as well as any requirements of outside institutions, industry associations, or other bodies that may award additional designations concurrently with, or after completion of, a George Brown College program.