Graphic Design Program (G102)

PROGRAM
Graphic Design
CODE
G102
SCHOOL
School of Design
LOCATION
St. James Campus
DURATION
3 years (6 semesters)
STARTING MONTH
September, January
CERTIFICATION
Ontario College Advanced Diploma
YEAR OF STUDY
METHOD OF STUDY
FT
The Graphic Design program is an ideal training ground for the design profession. The program provides a strong overall understanding of design while also allowing you to select a major in either communication design, which prepares you for a corporate design career, or advertising design, which prepares you for a career in an advertising agency. In addition, design electives allow you to gain skills in illustration, interactive media and environmental design.

Full Program Descriptions

Description  

Bottles and box design photo by graphic design student_Korneliusz Izbinski

The Graphic Design program is an ideal training ground for the design profession. The program provides a strong overall understanding of design while also allowing you to select a major in either Communication Design, which prepares you for a corporate design career, or Advertising Design, which prepares you for a career at an advertising agency. In addition, design electives allow you to gain skills in illustration, interactive media and environmental design.

The first three semesters provide you with a strong foundation in the core subjects of design, typography, production, digital applications, drawing for design and design culture. In the fourth semester, you choose a major while continuing to develop applied skills through intensive studio projects. In the final year, you become involved in a thesis or major project, which allows for synthesis of skills. You will also engage in professional practice classes that prepare you for the workplace.

You learn through working on real-life projects in state-of-the-art labs and through industry networking. Those having an overall grade point average of 2.5 or higher by the end of semester 4 will be eligible for field placement.

Complimentary membership in the Association of Registered Graphic Designers of Ontario is offered to all students, giving access to a network of Canada’s top design professionals and a head start in the process of becoming a Registered Graphic Designer. The best student work will be displayed in annual exhibitions and a publication distributed to industry and the general public.

Watch the video below to see some of the incredible work created by students of the Graphic Design Program.

 

Part Time Study Options  

George Brown Continuing Education offers courses in a variety of digital applications, as well as certificate programs in Visual Arts Foundation, Cartooning, Digital Photography, and Web Page and Site Design. See the Continuing Education Course Guide at coned.georgebrown.ca

Your Field Study Options 

Those having an overall grade point average of 2.5 or higher by the end of semester 4 will be eligible for field placement.

Program Standards and Learning Outcomes  

Program standards apply to all similar programs of instruction offered by colleges across the province. Each program standard for a postsecondary program of instruction includes the following elements:

  • Vocational standard (the vocationally specific learning outcomes which apply to the program in question),
  • Essential employability skills (the essential employability skills learning outcomes which apply to all programs of instruction), and
  • General education requirement (the requirement for general education in postsecondary programs of instruction).

The vocational and essential employability skills components of program standards are expressed in terms of learning outcomes. Learning outcomes represent culminating demonstrations of learning and achievement. In addition, learning outcomes are interrelated and cannot be viewed in isolation of one another. As such, they should be viewed as a comprehensive whole. They describe performances that demonstrate that significant integrated learning by graduates of the program has been achieved and verified.

View standards and outcomes  by program.

Source: Ministry of Training, Colleges and Universities website

Course Outline

Required Courses 

The following courses are required to graduate successfully:

  • 25 Design required courses
  • 6 Design elective courses
  • 2 General Education elective courses
  • 33 Total courses

SEMESTER 1

Code Course Name
GRAF1003 Drawing 1
GRAF1004 Typography 1
GRAF1005 Design 1
GRAF1081 Digital Applications 1
GRAF1083 Production 1
COMM1007 College English

SEMESTER 2

Code Course Name
GRAF1014 Typography 2
GRAF1015 Design 2
GRAF1038 Drawing 2
GRAF1082 Digital Applications 2
GRAF1084 Production 2
GHUM1029 Design Culture

SEMESTER 3

Code Course Name
GRAF1056 Advertising 1
GRAF1106 Corporate Design 1
GRAF2024 Web Design 1
GRAF2026 Typography 3
GRAF2037 Production 3
GNED General Education Elective

DESCRIPTION OF MAJORS

ADVERTISING DESIGN

The Advertising Design major prepares you for a design career in the exciting global advertising industry. You will learn how to research market opportunities and solve complex business problems through strategic brand positioning; you will also learn how to build customer awareness and loyalty through innovative and creative solutions that are brand-specific to packaged goods products and vital to consumer services.

COMMUNICATION DESIGN

The Communication Design major prepares you for a career in the graphic design profession, focusing on corporate identity, branding and the management of communication design projects. Learn to design strategically and meet the needs of corporate clients.

ADVERTISING DESIGN MAJOR

SEMESTER 4

Code Course Name
GRAF1064 Advertising 2
GRAF2028 Web Design 2
GRAF1133 Art Direction 1
GHUM1030 Ideas and Images
GRAF Design Elective
GRAF Design Elective

SEMESTER 5

Code Course Name
GRAF1134 Art Direction 2
GRAF1135 Advertising 3
GRAF3005 Professional Practice
GRAF Design Elective
GRAF Design Elective
GNED General Education Elective

SEMESTER 6

Code Course Name
GRAF3006 Design Thesis
GRAF Design Elective
GRAF Design Elective

COMMUNICATION DESIGN MAJOR

SEMESTER 4

Code Course Name
GHUM1030 Ideas and Images
GRAF1086 Information Design
GRAF1095 Editorial Design 1
GRAF2028 Web Design 2
GRAF Design Elective
GRAF Design Elective

SEMESTER 5

Code Course Name
GRAF1033 Package Design
GRAF1108 Corporate Design 2
GRAF3005 Professional Practice
GRAF Design Elective
GRAF Design Elective
GNED General Education Elective

SEMESTER 6

Code Course Name
GRAF3006 Design Thesis
GRAF Design Elective
GRAF Design Elective

Detailed course outlines

General Education Electives

Electives 

DESIGN ELECTIVES

Code

Course Name

COPY3001 Copywriting
DESN1138 Interaction Design
GRAF1131 Web Design 3
GRAF1132 Web Design 4
GRAF1012 Illustration
GRAF1032 Exhibit Design
GRAF1065 Storyboarding/Visualization
GRAF1087 Advanced Imaging
GRAF1105 Motion Graphics
GRAF1101 Introduction to Design Management
GRAF1110 Motion Graphics II
GRAF1112 Editorial Design 2
GRAF1119 Modelling and Animation
GRAF1128 Audio/Video Design
GRAF1136 Studio Lab
GRAF1138 Knowledge Design
GRAF1139 Knowledge Design II
GRAF2045 Experimental Typography
GRAF2046 Digital Photography
GRAF3017 Field Placement

Careers and Post-Graduate Study Opportunities

Educational / Degree Pathway 


G102 Educational Path Diagram

Your Career 

Graduates of this program will have acquired the skills and knowledge needed for employment in a variety of graphic design or advertising industry positions, such as advertising or graphic design, designer – corporate identity, editorial, environmental graphics, exhibition, package, multimedia, retail identity, sign systems, production artist, web designer, art or design director, advertising copywriter, marketing co-ordinator and various positions in print advertising, multimedia advertising and production design.

 

Tuition and Fees

Tuition 

$3,853.00 *

Additional Cost 

* Amounts listed are the total of tuition, materials, student service and ancillary fees for the first two semesters of programs starting in fall 2014. Fees are subject to change for programs starting in fall 2015 and at later dates.

International students: Visit the International Fees and Related Costs page for more information.

How to Qualify and Apply

Admission Requirements  

Applicants are selected on the basis of their academic achievement, including the required courses, and any other selection criteria outlined below.

Applicants may be accepted upon completion of the George Brown Art and Design Foundation program (G108) with an overall grade point average of 3.0 or higher.   There are a limited number of seats and admission is not guaranteed.

** Mature Student status (19 years of age or older)

Course Exemptions:

College or university credits may qualify you for course exemptions. Please visit www.georgebrown.ca/transferguide for more information.

International students: Visit the International Admissions page for more information.

Apply To  

Ontario Colleges

Student Success

Success Stories  

Kamilla Nikolaev (2008 graduate, Graphic Design)

G102 graduate - Kamilla Nikolaev

"My experience at the School of Design was extremely positive. I had to work very hard and got results I'm really proud of. I worked part-time at the college during the second year of my studies and I have found a full-time job already. The design professors were amazing as they gave me both the theory and the practical skills that are vital to success in this industry."

Contact Us

Contact Us  

School of Design

Phone: 416-415-5000, ext. 2137

Email: design@georgebrown.ca

For more information, you may also call the George Brown College Contact Centre at 416-415-2000 (TTY 1-877-515-5559) or long distance 1-800-265-2002.

George Brown College is continually striving to improve its programs and their delivery. The information contained in this calendar is subject to change without notice. It should not be viewed as a representation, offer or warranty. Students are responsible for verifying George Brown College admission, graduation, and fee requirements as well as any requirements of outside institutions, industry associations, or other bodies that may award additional designations concurrently with, or after completion of, a George Brown College program.