In this 12-month Digital Media Marketing graduate certificate program, students will develop the foundational knowledge and applied skills that employers value the most in the era of digital media marketing. Central to the program are digital-age marketing strategies in the areas of social media, mobile, search engine optimization (SEO) and emerging platforms. As a key element of the program, students create and maintain a professional online presence, which will enable graduates to stand out in competitive job markets.
The Digital Media Marketing program is offered through a combination of in-class, online and hybrid courses, with approximately 65% of teaching delivered online, thus students will require a laptop computer. The minimum computing requirements are:
- A PC running Windows 7 or higher with 4MB RAM and a i3 processor
- Microsoft Windows® 7, 8 or Server 2012
- 2008 32-bit or 64-bit versions of Windows
- Minimum of a Pentium 4 or AMD Opteron processor 32-bit color depth (recommended)
- Web Camera and Microphone
- Microsoft Office including Access
For students who prefer Apple/Mac environments, it is necessary to have the following:
- A copy of Windows 7, 8 or 8.1
- Microsoft Office including Access (preferred that students have a PC version of this software as Mac versions sometimes do not have the same depth in capability)
This learning experience will enable you to:
- Formulate integrated digital marketing strategies for products and services
- Integrate project management, marketing research, database marketing and digital media to plan, execute and evaluate digital marketing plans that build brands and drive profits
- Describe new and emerging digital marketing platforms
Field Education Available
Your Field Study Options
Work Experience (Co-op or Internship Work Term)
This program requires the successful completion of a one-semester work experience to graduate. This work experience is either co-op (paid) or internship (unpaid). Either one will give you the practical experience employers value.
George Brown works with employers and industry partners to identify potential work experience opportunities. Students are also strongly encouraged to pursue self-directed industry work experience opportunities they believe will provide the learning experiences they value and meet the learning outcomes of the program. This valuable work experience can in turn be added to your resume.
In addition to more formal on-the-job work experience George Brown College endeavours to provide field education opportunities with real world challenges and clients. Find out more about field education at the Centre for Business.;
Program Standards and Learning Outcomes
Each George Brown College certificate, diploma, advanced diploma and graduate certificate program is expected to deliver specific program learning outcomes. Program learning outcomes are statements that describe the knowledge and skills that students are expected to demonstrate by the end of their program of study. Programs are designed to deliver both vocation or discipline-specific learning outcomes and more generic essential employability skills (including communication, numeracy, critical thinking and problem solving, information management, interpersonal and personal skills).
In addition to the aforementioned learning outcome requirements, College programs are required to provide students with exposure to a breadth of learning beyond their vocational field, to increase their awareness of the society and culture in which they live and work. This breadth requirement is addressed through additional mandatory General Education courses in the program curriculum.
To see the relevant program learning outcomes for your specific program of study, please visit georgebrown.ca/programs/learning-standards-and-outcomes