Digital Media Marketing Program (Postgraduate) (B413)

PROGRAM
Digital Media Marketing
CODE
B413
SCHOOL
School of Marketing
LOCATION
St. James Campus
DURATION
12 months (2 semesters in-class, 1 semester work experience)
STARTING MONTH
September, January
CERTIFICATION
Ontario College Graduate Certificate
YEAR OF STUDY
METHOD OF STUDY
FT
In this 12-month graduate certificate program, students will develop the foundational knowledge and applied skills that employers value the most in the era of digital media marketing. This program is primarily online, with the coursework and instruction offered in a combination of traditional in-class, fully online, and hybrid classes (which combine online delivery with some in-class instruction). Note that approximately 65% of all courses are delivered strictly online. Students are required to have a notebook computer. Please check course outlines for details on which courses are delivered in which format.

Full Program Descriptions

Description  

In this 12-month Digital Media Marketing graduate certificate program, students will develop the foundational knowledge and applied skills that employers value the most in the era of digital media marketing. Central to the program are digital-age marketing strategies in the areas of social media, mobile, search engine optimization (SEO) and emerging platforms. As a key element of the program, students create and maintain a professional online presence, which will enable graduates to stand out in competitive job markets.

The Digital Media Marketing program is offered through a combination of in-class, online and hybrid courses, with approximately 65% of teaching delivered online, thus students will require a laptop computer. The minimum computing requirements are:

  • A PC running Windows 7 or higher with 4MB RAM and a i3 processor
  • Microsoft Windows® 7, 8 or Server 2012
  • 2008 32-bit or 64-bit versions of Windows
  • Minimum of a Pentium 4 or AMD Opteron processor 32-bit color depth (recommended)
  • Web Camera and Microphone
  • Microsoft Office including Access

For students who prefer Apple/Mac environments, it is necessary to have the following:

  • Bootcamp/Parallels
  • A copy of Windows 7, 8 or 8.1
  • Microsoft Office including Access (preferred that students have a PC version of this software as Mac versions sometimes do not have the same depth in capability)

This learning experience will enable you to:

  • Formulate integrated digital marketing strategies for products and services
  • Integrate project management, marketing research, database marketing and digital media to plan, execute and evaluate digital marketing plans that build brands and drive profits
  • Describe new and emerging digital marketing platforms
B413 - Photo of students

Field Education 

Available

Your Field Study Options 

Work Experience (Co-op or Internship Work Term)

This program requires the successful completion of a one-semester work experience to graduate. This work experience is either co-op (paid) or internship (unpaid). Either one will give you the practical experience employers value.

George Brown works with employers and industry partners to identify potential work experience opportunities. Students are also strongly encouraged to pursue self-directed industry work experience opportunities they believe will provide the learning experiences they value and meet the learning outcomes of the program. This valuable work experience can in turn be added to your resume.

In addition to more formal on-the-job work experience George Brown College endeavours to provide field education opportunities with real world challenges and clients. Find out more about field education at the Centre for Business.;

Program Standards and Learning Outcomes  

Each George Brown College certificate, diploma, advanced diploma and graduate certificate program is expected to deliver specific program learning outcomes. Program learning outcomes are statements that describe the knowledge and skills that students are expected to demonstrate by the end of their program of study. Programs are designed to deliver both vocation or discipline-specific learning outcomes and more generic essential employability skills (including communication, numeracy, critical thinking and problem solving, information management, interpersonal and personal skills).

In addition to the aforementioned learning outcome requirements, College programs are required to provide students with exposure to a breadth of learning beyond their vocational field, to increase their awareness of the society and culture in which they live and work. This breadth requirement is addressed through additional mandatory General Education courses in the program curriculum.

To see the relevant program learning outcomes for your specific program of study, please visit georgebrown.ca/programs/learning-standards-and-outcomes

Course Outline

Required Courses 

Program Requirements

The Digital Media Marketing Program is offered in a combination of in-class, online and hybrid courses with about 50-75% online teaching. Thus students will require a laptop computer. The minimum computing requirements of the computer are:

  • A PC running Windows 7 or higher with 4MB RAM and a i3 processor
  • Microsoft Windows® 7, 8 or Server 2012
  • 2008 32-bit or 64-bit versions of Windows
  • Minimum of a Pentium 4 or AMD Opteron processor 32-bit color depth (recommended)
  • Web Camera and Microphone
  • Microsoft Office including Access

For students who prefer Apple/Mac environments, it is necessary to have the following:

  • Bootcamp/Parallels
  • A copy of Windows 7, 8 or 8.1
  • Microsoft Office including Access (preferred that students have a PC version of this software as MAC versions sometimes do not have the same depth in capability.)

In order to graduate, you need to complete the following 13 Mandatory courses and 1 Work Experience Semester.

SEMESTER 1

Code Course Name (Mandatory) Pre-requisite
MARK 1027 Marketing Management NONE
MARK 2037 Database Marketing Strategies NONE
BUS 4017 Project Management NONE
MARK 1043 Web and Content Marketing NONE
MARK 1051 Social Media Marketing NONE
MARK 2044 Marketing Research NONE
BUS 4000 Work Experience Preparation NONE

Work Experience Semester

Code Course Name (Mandatory) Pre-requisite
COOP 4005 OR INTN 4005 Work Experience Semester BUS 4000

SEMESTER 2

Code Course Name (Mandatory) Pre-requisite
MARK 1044 Search Marketing MARK 1027
COMP 4007 Computer Applications Involving Analytics MARK 2037
COMP 4020 Principles of eBusiness NONE
MARK 1052 Mobile Marketing MARK 1051
MARK 1053 Emerging Platforms MARK 1051 & MARK 1043
MARK 1054 Strategic Marketing Project MARK 1027, MARK 1043 & MARK 1051

Detailed course outlines

Careers and Post-Graduate Study Opportunities

Your Career 

You will be prepared to succeed in a variety of industries including: digital promotional/advertising agencies, corporations, government and not-for-profit organizations.

Potential positions may include:

  • SEO specialist
  • community relations manager
  • web marketing co-ordinator
  • content marketing specialist
  • response marketing specialist
  • mobile marketing specialist

Future Study Options 

For information on future study options, see www.georgebrown.ca/transferguide.

There are many pathways into the Digital Media Marketing Graduate Certificate B413 program including work, college programs and university programs. After graduating from the program, students can begin their career.

Tuition and Fees

Tuition 

$3,982.00 *

Additional Cost 

This program includes 1 Work Experience semester. The tuition fee for this program does NOT include the cost of the Work Experience semester. The Work Experience fee of $450 covers the cost of the Work Experience Preparation course and Work Experience semester.

* Amounts listed are the total of tuition, materials, student service and ancillary fees for the first two semesters of programs starting in fall 2014. Fees are subject to change for programs starting in fall 2015 and at later dates.

International students: Visit the International Fees and Related Costs page for more information.

How to Qualify and Apply

Admission Requirements  

  • College Advanced Diploma (3-year) or University Degree or demonstrated experience.

English Proficiency

Applicants with international transcripts where English proficiency results are not supplied must test at the College level in the George Brown College English admissions assessment to be considered.

Please visit www.georgebrown.ca/englishproficiency for more details.

Course Exemptions

Some college and university credits may qualify you for exemptions. Please visit www.georgebrown.ca/transferguide for more information.

International students

Visit the International Admissions page for more information.

Apply To  

Ontario Colleges

Student Success

Success Stories  

Anja Moore-Heighington"In university I wrote papers about social mediaand now I'm participating in creating social media campaigns." Read more about Anja's story.

Anja Moore-Heighington, Student, Digital Media Marketing

 

 

Jennifer Nugent"The Digital Media Marketing program is a one-of-a-kind program that is extremely relevant to the future of marketing. Coming straight from university, I knew I wanted to further my education in a way that would give me practical experience. This program helped me land an amazing co-op experience that has contributed to my learning significantly. I highly recommend this program to anyone interested in learning from amazing professors who have the industry experience to take your education to the next level.

Jennifer Nugent, Student, Digital Media Marketing

Contact Us

Contact Us  

Centre for Business

Phone: 416-415-5000, ext. 2160

Email: business@georgebrown.ca

Our office hours are 9 a.m. – 4 p.m.

For more information, you may also visit georgebrown.ca/CfB or call the George Brown College Contact Centre at 416-415-2000 (TTY 1-877-515-5559) or long distance 1-800-265-2002.

Visit Our Campus  

On-campus information sessions are held on a regular basis. Come and have your questions answered. Learn about the program content and career options. Meet your friendly professors and staff. Experience what it is like to be in a George Brown College classroom. Sign up for an upcoming session.
George Brown College is continually striving to improve its programs and their delivery. The information contained in this calendar is subject to change without notice. It should not be viewed as a representation, offer or warranty. Students are responsible for verifying George Brown College admission, graduation, and fee requirements as well as any requirements of outside institutions, industry associations, or other bodies that may award additional designations concurrently with, or after completion of, a George Brown College program.