In this 12-month Strategic Relationship Marketing graduate certificate program, students will develop the foundational knowledge and applied skills that employers value most in the area of Strategic Relationship Marketing. Marketing in this area combines marketing acumen with analytics to turn insights into leading strategic marketing communication. This involves capturing and harnessing vast amounts of information to provide insights about how to market to different customers with targeted one-to-one communications.
This learning experience will enable you to:
- Gather, analyze and interpret data in order to make sound marketing decisions
- Create a professional marketing plan using marketing planning processes and tools
- Create professional marketing reports and presentations using industry standard software
- Plan, implement and evaluate a Strategic Relationship Marketing project
Field Education Required
Your Field Study Options
Work Experience (Co-op or Internship Work Term)
This program requires the successful completion of a one-semester work experience to graduate This work experience is either co-op (paid) or internship (unpaid) Either one will give you the practical experience employers value.
George Brown works with employers and industry partners to identify potential work experience opportunities. Students are also strongly encouraged to pursue self-directed industry work experience opportunities they believe would provide the learning experiences they value and meet the learning outcomes of the program. This valuable work experience can in turn be added to your resume.
In addition to more formal on-the-job work experience George Brown College endeavours to provide field education opportunities with real world challenges and clients. Find out more about field education at the Centre for Business.
Program Standards and Learning Outcomes
Each George Brown College certificate, diploma, advanced diploma and graduate certificate program is expected to deliver specific program learning outcomes. Program learning outcomes are statements that describe the knowledge and skills that students are expected to demonstrate by the end of their program of study. Programs are designed to deliver both vocation or discipline-specific learning outcomes and more generic essential employability skills (including communication, numeracy, critical thinking and problem solving, information management, interpersonal and personal skills).
In addition to the aforementioned learning outcome requirements, College programs are required to provide students with exposure to a breadth of learning beyond their vocational field, to increase their awareness of the society and culture in which they live and work. This breadth requirement is addressed through additional mandatory General Education courses in the program curriculum.
To see the relevant program learning outcomes for your specific program of study, please visit georgebrown.ca/programs/learning-standards-and-outcomes