FAST-TRACK TO A GREAT CAREER
There is a strong demand for marketers who can combine marketing acumen with analytics and turn insights into leading strategic marketing communication campaigns. This involves capturing and harnessing vast amounts of information to provide insights about how to market to different customers with targeted one-to-one communications. This is the exciting, challenging and growing area of marketing today and the Strategic Relationship Marketing program will give you the skills you need to join it.
INDUSTRY-READY CAREER SKILLS
- Create strategic customer relationship-building marketing, communications and loyalty-building programs.
- Understand the power of data mining software to extract customer insights that will provide the basis of effective marketing programs.
- Capture, analyze and interpret consumer and market data.
- Develop and implement effective strategic marketing plans that fit a company’s overall goals.
- Use industry standard software and develop analytical skills to create professional marketing analysis reports and presentations.
Field Education Required
Your Field Study Options
Work Experience (Co-op or Internship Work Term)
This program requires the successful completion of a one-semester work experience to graduate This work experience is either co-op (paid) or internship (unpaid) Either one will give you the practical experience employers value
George Brown works with employers and industry partners to identify potential work experience opportunities. Students are also strongly encouraged to pursue self-directed industry work experience opportunities they believe would provide the learning experiences they value and meet the learning outcomes of the program. This valuable work experience can in turn be added to your resume.
For more detailed Field Education information, visit georgebrown.ca/CfB/learning_environment/
Program Standards and Learning Outcomes
The Ministry of Training, Colleges and Universities has established Program Descriptions for college programs of instruction which do not operate under a specific provincial Program Standard. The Program Description typically describes the program purpose (a brief description of the program, potential employment opportunities and general admission requirements) and program goals (similar to program-level learning outcomes, which guide the curriculum).
View Program Descriptions.
Source: Colleges of Applied Arts and Technology (CAAT) website