Program Comparison Help

Decision-making made easy! This tool gives you a breakdown of individual programs offered at George Brown College and how they differ from other programs you’re interested in. Use this tool to select up to 10 programs to compare, helping you make the right choice for the career you want.
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2. Search for one of the programs you’re interested in (either alphabetically, by interest or by job)

3. Click on the title of the program in the menu

4. Click Add to Comparison

5. Continue searching for programs using steps 2-4

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7. Open Program Compare for more details and an easy-to-read comparison of the programs you’ve selected

 

Strategic Relationship Marketing Program (Postgraduate) (B409)

Program Comparison Help

Decision-making made easy! This tool gives you a breakdown of individual programs offered at George Brown College and how they differ from other programs you’re interested in. Use this tool to select up to 10 programs to compare, helping you make the right choice for the career you want.
Instructions:

1. Under Program Comparison, click Add a New Program

2. Search for one of the programs you’re interested in (either alphabetically, by interest or by job)

3. Click on the title of the program in the menu

4. Click Add to Comparison

5. Continue searching for programs using steps 2-4

6. When you’re done, clicking Program Comparison will give you a preview of the programs and the option to delete, add or clear all

7. Open Program Compare for more details and an easy-to-read comparison of the programs you’ve selected

PROGRAM
Strategic Relationship Marketing
CODE
B409
SCHOOL
School of Marketing
LOCATION
St. James Campus
DURATION
12 months (2 semesters in-class, 1 semester work experience)
STARTING MONTH
September, January
CERTIFICATION
Ontario College Graduate Certificate
YEAR OF STUDY
METHOD OF STUDY
FT
There is a strong demand for marketers who can combine marketing acumen with analytics and turn insights into leading strategic marketing communication campaigns. This involves capturing and harnessing vast amounts of information to provide insights about how to market to different customers with targeted one-to-one communications. This is the exciting, challenging and growing area of marketing today and the Strategic Relationship Marketing program will give you the skills you need to join it.

Full Program Descriptions

Description  

FAST-TRACK TO A GREAT CAREER 

There is a strong demand for marketers who can combine marketing acumen with analytics and turn insights into leading strategic marketing communication campaigns. This involves capturing and harnessing vast amounts of information to provide insights about how to market to different customers with targeted one-to-one communications. This is the exciting, challenging and growing area of marketing today and the Strategic Relationship Marketing program will give you the skills you need to join it.

INDUSTRY-READY CAREER SKILLS

  • Create strategic customer relationship-building marketing, communications and loyalty-building programs.
  • Understand the power of data mining software to extract customer insights that will provide the basis of effective marketing programs.
  • Capture, analyze and interpret consumer and market data.
  • Develop and implement effective strategic marketing plans that fit a company’s overall goals.
  • Use industry standard software and develop analytical skills to create professional marketing analysis reports and presentations.
B409 - Photo of students


Field Education 

Required

Your Field Study Options 

Work Experience (Co-op or Internship Work Term)

This program requires the successful completion of a one-semester work experience to graduate This work experience is either co-op (paid) or internship (unpaid) Either one will give you the practical experience employers value

George Brown works with employers and industry partners to identify potential work experience opportunities. Students are also strongly encouraged to pursue self-directed industry work experience opportunities they believe would provide the learning experiences they value and meet the learning outcomes of the program. This valuable work experience can in turn be added to your resume.

For more detailed Field Education information, visit georgebrown.ca/CfB/learning_environment/



Program Standards and Learning Outcomes  

The Ministry of Training, Colleges and Universities has established Program Descriptions for college programs of instruction which do not operate under a specific provincial Program Standard. The Program Description typically describes the program purpose (a brief description of the program, potential employment opportunities and general admission requirements) and program goals (similar to program-level learning outcomes, which guide the curriculum).

View Program Descriptions.

Source: Colleges of Applied Arts and Technology (CAAT) website



Course Outline

Required Courses 

In order to graduate, you need to complete the following 13 Mandatory courses and 1 Work Experience Term.

SEMESTER 1

Course Code Courses (Mandatory) Pre-requisite
COMP 1192 Computer Applications for Database Marketing   None
MARK 1024 Marketing Seminar Series   None
MARK 1027 Marketing Management   None
MARK 4005 Applied Business Communications   None
MARK 2037 Database Marketing Strategies I   None
STAT 4000 Statistics for Marketing   None
BUS 4000 Work Experience Preparation None

Work Experience Semester

Course Code Courses (Mandatory) Pre-requisite
COOP 4004 OR INTN 4004 Work Experience Semester BUS 4000  

SEMESTER 2

Course Code Courses (Mandatory) Pre-requisite
MARK 4012 Marketing Metrics   MARK 1027  
COMP 4035 Computer Applications for Database Marketing II   COMP 1192 & STAT 4000  
MARK 4007 Marketing Research   STAT 4000  
MARK 2040 Strategic Project   MARK 2037  
MARK 1107 Direct and Interactive Marketing   MARK 2037  
MARK 4008 Data Mining & Modeling   MARK 2037 & STAT 4000  

Detailed course outlines



Careers and Post-Graduate Study Opportunities

Your Career 

You will be prepared for careers in a variety of customer-centric industries, such as financial services, retail, not-for-profit, telecommunications and marketing services agencies, in positions such as:

  • marketing or sales analyst
  • account co-ordinator
  • research co-ordinator
  • customer insights analyst
  • assistant account manager (direct and interactive agencies)
  • project co-ordinator/manager

There are many pathways into the Strategic Relationship Marketing Graduate Certificate B409 program including work, college programs and university programs. After graduating from the program, students can begin their career.



Tuition and Fees

Tuition 

$3,783.00*

Additional Cost 

This program includes 1 Work Experience semester. The tuition fee for this program does NOT include the cost of the Work Experience semester. The Work Experience fee of $450 covers the cost of the Work Experience Preparation course and Work Experience semester.

*Amounts listed are the total of tuition, materials, student service and ancillary fees for the first two semesters of programs starting in fall 2014. Fees are subject to change for programs starting in fall 2015 and at later dates.

International students: Visit the International Fees and Related Costs page for more information.



How to Qualify and Apply

Admission Requirements  

  • College Advanced Diploma (3-year) or University Degree or demonstrated experience

English Proficiency

Applicants with international transcripts where English proficiency results are not supplied must test at the College level in the George Brown College English admissions assessment to be considered.

Please visit www.georgebrown.ca/englishproficiency for more details.

Course Exemptions

Some college and university credits may qualify you for exemptions. Please visit www.georgebrown.ca/transferguide for more information.

International students

Visit the International Admissions page for more information.



Apply To  

Ontario Colleges

Student Success

Success Stories  

Faraz Thambi Strategic Relationship Marketing

“I chose the Strategic Relationship Marketing graduate certificate because it intersects between relationship marketing and database marketing, which gave me an edge over a traditional program.” Read more about Faraz's story in our Alumni Success Stories

Faraz Thambi, Graduate 2012, Strategic Relationship Marketing; Business Analyst, Rivit Global

Catherine Riley B409

"With a background in the arts and gallery management, I was looking for a career change. The Strategic Relationship Marketing program at George Brown provided me with the opportunity to easily change my career path and successfully land a position in marketing two weeks after graduation.”

Catherine Riley, Graduate 2008, Strategic Relationship Marketing; Marketing Manager, Investments, RBC

Rahman Sarker B409

"Taking the Strategic Relationship Marketing program at George Brown College played a pivotal role in relaunching my career in Canada. Rich contents of the program coupled with industry network opportunity, enabled me to take the career path that I love and where I can excel.”

Rahman Sarker, Graduate 2004, Strategic Relationship Marketing; Manager, Strategic Insight Reporting, RBC

Rick Li B409

"I came to Canada as an immigrant from China without any local working experience. The B409 program gave me much-needed local industry experience and solid technical skills, which not only landed me a position in the Financial industry straight out of school, but also built a solid foundation for me to progress my career further in the analytics field. Furthermore, the combination of the well-structured program, experienced and dedicated professors from both academic and industry and stimulating group studies with classmates made the learning experience all the more enjoyable and rewarding.”

Rick Li, Graduate 2004, Strategic Relationship Marketing; Manager, Strategic Insight Reporting, RBC

Laney Galloway B409

"Going to the George Brown post graduate Strategic Relationship Marketing Program was the step I needed to help me start my career. The program introduced me to the broader aspects of marketing, including the industry, networking, how to look for a job and how to interview for one. My professors drew from their real world marketing careers to help me learn to think strategically and taught me practical skills that helped me establish my value quickly once working. Hands down, I would not be where I am today had I not signed up for the post graduate Strategic Relationship Marketing Program at George Brown.”

Laney Galloway, Graduate 2006, Strategic Relationship Marketing; Senior Account Manager, Commercial Financial Services, RBC

Strategic Relationship Marketing graduate Darren Chadwick has been applying everything he learned at George Brown College, and is now running his own company with a business partner. Their company, Store Your Dorm, offers a unique summer storage service for students.


Contact Us

Contact Us  

Centre for Business

Phone: 416-415-5000, ext. 2160

Email: business@georgebrown.ca

Our office hours are 9 a.m. – 4 p.m.

For more information, you may also visit georgebrown.ca/CfB or call the George Brown College Contact Centre at 416-415-2000 (TTY 1-877-515-5559) or long distance 1-800-265-2002.



Visit Our Campus  

On-campus information sessions are held on a regular basis. Come and have your questions answered. Learn about the program content and career options. Meet your friendly professors and staff. Experience what it is like to be in a George Brown College classroom Sign up for an upcoming session

George Brown College is continually striving to improve its programs and their delivery. The information contained in this calendar is subject to change without notice. It should not be viewed as a representation, offer or warranty. Students are responsible for verifying George Brown College admission, graduation, and fee requirements as well as any requirements of outside institutions, industry associations, or other bodies that may award additional designations concurrently with, or after completion of, a George Brown College program.