Marketing Management - Financial Services Program (Postgraduate) (B406)

Marketing Management – Financial Services
School of Marketing
St. James Campus
12 months (2 semesters in-class, 1 semester work experience)
September, January
Ontario College Graduate Certificate
In this 12-month Marketing Management – Financial Services graduate certificate program, students will develop the marketing skills that employers value most in the area of Financial Services Marketing. Financial Services Marketing combines the understanding of the special needs of financial services customers with strong marketing acumen.

Full Program Descriptions


In this 12-month graduate certificate Marketing Management – Financial Services program, students will develop the marketing skills that employers value most in the area of Financial Services Marketing. Financial Services Marketing combines the understanding of the special needs of financial services customers with strong marketing acumen. Students will develop skills to successfully market to different customers and build long-term profitable relationships with them. The program combines the basics of database marketing with courses required to prepare to write the Canadian Securities exams of the Canadian Securities Institute. See for details of requirements and costs.

Note: The requirements for each designation/certification are set by the granting body, not George Brown College. In order to qualify for any of these designations/certifications, you need to follow the process listed on its website and meet all the requirements applicable to you.

This learning experience will enable you to:

  • Apply marketing concepts and principles to the financial services sector in Canada and globally
  • Develop and implement effective strategic marketing plans for financial products and services
  • Use industry standard software to analyze data to provide marketing insights and create professional marketing analysis reports and presentations
B406 - Photo of students

Field Education 


Your Field Study Options 

Work Experience (Co-op or Internship Work Term)

This program requires the successful completion of a one-semester work experience to graduate. This work experience is either co-op (paid) or internship (unpaid). Either one will give you the practical experience employers value.

George Brown works with employers and industry partners to identify potential work experience opportunities. Students are also strongly encouraged to pursue self-directed industry work experience opportunities they believe would provide the learning experiences they value and meet the learning outcomes of the program. This valuable work experience can in turn be added to your resume.

In addition to more formal on-the-job work experience George Brown College endeavors to provide field education opportunities with real world problems and clients. Find out more about field education at the Centre for Business.

Program Standards and Learning Outcomes  

Each George Brown College certificate, diploma, advanced diploma and graduate certificate program is expected to deliver specific program learning outcomes. Program learning outcomes are statements that describe the knowledge and skills that students are expected to demonstrate by the end of their program of study. Programs are designed to deliver both vocation or discipline-specific learning outcomes and more generic essential employability skills (including communication, numeracy, critical thinking and problem solving, information management, interpersonal and personal skills).

In addition to the aforementioned learning outcome requirements, College programs are required to provide students with exposure to a breadth of learning beyond their vocational field, to increase their awareness of the society and culture in which they live and work. This breadth requirement is addressed through additional mandatory General Education courses in the program curriculum.

To see the relevant program learning outcomes for your specific program of study, please visit

Course Outline

Required Courses 

In order to graduate, you need to complete the following 13 Mandatory courses and 1 Work Experience Term.

Printable Curriculum Planner 2016-2017pdf file


semester courses
Code Course Name Pre-requisite
COMP 1192 Computer Applications for Database Marketing NONE
FIN 4024 Canadian Investments I NONE
MARK 1024 Marketing Seminar Series NONE
MARK 1027 Marketing Management NONE
MARK 2037 Database Marketing Strategies NONE
MARK 4005 Applied Business Communications NONE
BUS 4000 Work Experience Prep Course NONE

Work Experience Term

semester courses
Code Course Name Pre-requisite
COOP 4002 or INTN 4002 Work Experience Term BUS 4000


semester courses
Code Course Name Pre-requisite
FIN 4025 Canadian Investments II NONE
MARK 1031 Principles of Marketing Financial Services MARK 1027
MARK 1107 Direct and Interactive Marketing MARK 2037
MARK 1109 Data Analytics & Data Mining MARK 2037
MARK 2044 Principles of Marketing Research NONE
MARK 4012 Marketing Metrics MARK 1027

Detailed course outlines

Careers and Post-Graduate Study Opportunities

Your Career 

You will be prepared for careers in a variety of corporations, particularly within banks, mutual fund companies and other financial institutions and within the agencies and suppliers that service the financial services industry. Graduates from the program have found employment as:

  • Marketing Specialist
  • Credit or Business Analyst
  • Financial Service Representative
  • Customer Service Representative
  • Personal Banking Representative

Future Study Options 

Our Centre for Business has several programs aligned with well-recognized and valued industry certifications and designations. Refer to to find out more about this program and its linkages with the Canadian Securities Institute ( For information on additional future study options, see

There are many pathways into the Marketing Management -Financial Services Graduate Certificate B406 program including work, college programs and university programs. After graduating from the program, students can begin their career

Tuition and Fees


$3,923.00* †

Additional Cost 

*Amounts listed are the total of tuition, materials, student service and ancillary fees for the first two semesters of programs starting in fall 2015. Fees are subject to change for programs starting in fall 2016 and at later dates.

† This program includes 1 Work Experience semester. The tuition fee for this program does NOT include the cost of the Work Experience semester. The Work Experience fee of $450 covers the cost of the Work Experience Preparation course and Work Experience semester.

International students: Visit the International Fees and Related Costs page for more information.

How to Qualify and Apply

Admission Requirements  

  • College Advanced Diploma (3-year) or Bachelor's Degree or demonstrated, relevant experience (resume required)

English Proficiency

Applicants with international transcripts who do not provide English proficiency test results must test at the College level in the George Brown College English assessment to be considered for admission.

Please visit for more details.

Course Exemptions

Some college and university credits may qualify you for exemptions. Please visit for more information.

International (Visa) Students

Visit the International Admissions page for more information.

Apply To  

Ontario Colleges

Student Success

Success Stories  

Chelsea Clark

"The Marketing Management in Financial Services postgraduate program really prepares you for success in the workforce. George Brown has a great network of connections that I haven't seen with other colleges. I made an effort to come out of my comfort zone and did a lot of networking; this set me up with many contacts and I already have a few job offers for after I graduate. That is extremely valuable in this competitive job market."

Chelsea Clark, Student, Marketing Management - Financial Services Program

Contact Us

Contact Us  

Marketing Management – Financial Services (B406)

For inquiries related to this program (for example, course-specific information) please contact the Program Coordinator:

John Hendrikx, Program Coordinator


Kathy Dumanski, Chair, School of Marketing

Visit Our Campus  

On-campus information sessions are held on a regular basis. Come and have your questions answered. Learn about the program content, career options, meet your friendly professors and staff. Experience what it is like to be in a George Brown College classroom. Sign up for an upcoming session.
George Brown College is continually striving to improve its programs and their delivery. The information contained in this calendar is subject to change without notice. It should not be viewed as a representation, offer or warranty. Students are responsible for verifying George Brown College admission, graduation, and fee requirements as well as any requirements of outside institutions, industry associations, or other bodies that may award additional designations concurrently with, or after completion of, a George Brown College program.