FAST-TRACK TO A GREAT CAREER IN MARKETING AT GEORGE BROWN COLLEGE
There is demand for marketers within the financial industry who understand the special needs of financial services customers and possess strong marketing acumen. The Marketing Management - Financial Services program teaches you how to use technology to capture and harness vast amounts of data to transform customer and market information into insights that can generate strategic marketing programs and communication campaigns for financial products and services. It provides the skills and knowledge to successfully market to different customers and build long-term profitable relationships with them. The program combines the basics of database marketing with courses required to prepare to write the Canadian Securities exams of the Canadian Securities Institute. See csi.ca for details of requirements and costs.
Note: The requirements for each designation/certification are set by the granting body, not George Brown College. In order to qualify for any of these designations/certifications, you need to follow the process listed on its website and meet all the requirements applicable to you.
INDUSTRY-READY CAREER SKILLS
- Apply marketing concepts and principles to the financial services sector in Canada and globally.
- Develop and implement effective strategic marketing plans for financial products and services.
- Use industry standard software to analyze data to provide marketing insights and create professional marketing analysis reports and presentations.
- Create strategic customer relationship-building marketing, communications and loyalty-building programs.
Field Education Required
Your Field Study Options
Work Experience (Co-op or Internship Work Term)
This program requires the successful completion of a one-semester work experience to graduate. This work experience is either co-op (paid) or internship (unpaid). Either one will give you the practical experience employers value.
George Brown works with employers and industry partners to identify potential work experience opportunities. Students are also strongly encouraged to pursue self-directed industry work experience opportunities they believe would provide the learning experiences they value and meet the learning outcomes of the program. This valuable work experience can in turn be added to your resume.
For more detailed Field Education information, visit georgebrown.ca/CfB/learning_environment/
Program Standards and Learning Outcomes
Program standards apply to all similar programs of instruction offered by colleges across the province. Each program standard for a postsecondary program of instruction includes the following elements:
- Vocational standard (the vocationally specific learning outcomes which apply to the program in question),
- Essential employability skills (the essential employability skills learning outcomes which apply to all programs of instruction), and
- General education requirement (the requirement for general education in postsecondary programs of instruction).
The vocational and essential employability skills components of program standards are expressed in terms of learning outcomes. Learning outcomes represent culminating demonstrations of learning and achievement. In addition, learning outcomes are interrelated and cannot be viewed in isolation of one another. As such, they should be viewed as a comprehensive whole. They describe performances that demonstrate that significant integrated learning by graduates of the program has been achieved and verified.
View standards and outcomes by program.
Source: Ministry of Training, Colleges and Universities website