Program Comparison Help

Decision-making made easy! This tool gives you a breakdown of individual programs offered at George Brown College and how they differ from other programs you’re interested in. Use this tool to select up to 10 programs to compare, helping you make the right choice for the career you want.
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1. Under Program Comparison, click Add a New Program

2. Search for one of the programs you’re interested in (either alphabetically, by interest or by job)

3. Click on the title of the program in the menu

4. Click Add to Comparison

5. Continue searching for programs using steps 2-4

6. When you’re done, clicking Program Comparison will give you a preview of the programs and the option to delete, add or clear all

7. Open Program Compare for more details and an easy-to-read comparison of the programs you’ve selected

 

Marketing Management - Financial Services Program (Postgraduate) (B406)

Program Comparison Help

Decision-making made easy! This tool gives you a breakdown of individual programs offered at George Brown College and how they differ from other programs you’re interested in. Use this tool to select up to 10 programs to compare, helping you make the right choice for the career you want.
Instructions:

1. Under Program Comparison, click Add a New Program

2. Search for one of the programs you’re interested in (either alphabetically, by interest or by job)

3. Click on the title of the program in the menu

4. Click Add to Comparison

5. Continue searching for programs using steps 2-4

6. When you’re done, clicking Program Comparison will give you a preview of the programs and the option to delete, add or clear all

7. Open Program Compare for more details and an easy-to-read comparison of the programs you’ve selected

PROGRAM
Marketing Management - Financial Services
CODE
B406
SCHOOL
School of Marketing
LOCATION
St. James Campus
DURATION
12 months (2 semesters in-class, 1 semester work experience)
STARTING MONTH
September, January
CERTIFICATION
Ontario College Graduate Certificate
YEAR OF STUDY
METHOD OF STUDY
FT
There is demand for marketers within the financial industry who understand the special needs of financial services customers and possess a strong marketing acumen. The Marketing Management - Financial Services program teaches you how to use technology to capture and harness vast amounts of data to transform customer and market information into insights that create strategic marketing programs and communication campaigns for financial products and services. It provides the skills and knowledge to successfully market to different customers and build long-term profitable relationships with them.

Full Program Descriptions

Description  

FAST-TRACK TO A GREAT CAREER IN MARKETING AT GEORGE BROWN COLLEGE

There is demand for marketers within the financial industry who understand the special needs of financial services customers and possess strong marketing acumen. The Marketing Management - Financial Services program teaches you how to use technology to capture and harness vast amounts of data to transform customer and market information into insights that can generate strategic marketing programs and communication campaigns for financial products and services. It provides the skills and knowledge to successfully market to different customers and build long-term profitable relationships with them. The program combines the basics of database marketing with courses required to prepare to write the Canadian Securities exams of the Canadian Securities Institute. See csi.ca for details of requirements and costs.

Note: The requirements for each designation/certification are set by the granting body, not George Brown College. In order to qualify for any of these designations/certifications, you need to follow the process listed on its website and meet all the requirements applicable to you.

INDUSTRY-READY CAREER SKILLS

  • Apply marketing concepts and principles to the financial services sector in Canada and globally.
  • Develop and implement effective strategic marketing plans for financial products and services.
  • Use industry standard software to analyze data to provide marketing insights and create professional marketing analysis reports and presentations.
  • Create strategic customer relationship-building marketing, communications and loyalty-building programs.
B406 - Photo of students


Field Education 

Required

Your Field Study Options 

Work Experience (Co-op or Internship Work Term)

This program requires the successful completion of a one-semester work experience to graduate. This work experience is either co-op (paid) or internship (unpaid). Either one will give you the practical experience employers value.

George Brown works with employers and industry partners to identify potential work experience opportunities. Students are also strongly encouraged to pursue self-directed industry work experience opportunities they believe would provide the learning experiences they value and meet the learning outcomes of the program. This valuable work experience can in turn be added to your resume.

For more detailed Field Education information, visit georgebrown.ca/CfB/learning_environment/



Program Standards and Learning Outcomes  

Program standards apply to all similar programs of instruction offered by colleges across the province. Each program standard for a postsecondary program of instruction includes the following elements:

  • Vocational standard (the vocationally specific learning outcomes which apply to the program in question),
  • Essential employability skills (the essential employability skills learning outcomes which apply to all programs of instruction), and
  • General education requirement (the requirement for general education in postsecondary programs of instruction).

The vocational and essential employability skills components of program standards are expressed in terms of learning outcomes. Learning outcomes represent culminating demonstrations of learning and achievement. In addition, learning outcomes are interrelated and cannot be viewed in isolation of one another. As such, they should be viewed as a comprehensive whole. They describe performances that demonstrate that significant integrated learning by graduates of the program has been achieved and verified.

View standards and outcomes by program.

Source: Ministry of Training, Colleges and Universities website



Course Outline

Required Courses 

In order to graduate from this program, you must successfully complete 13 courses and a co-op work term.

SEMESTER 1

Code Courses (Mandatory) Pre-requisite
COMP 1192 Computer Applications for Database Marketing None
FIN 4024 Canadian Investments I None
MARK 1024 Marketing Seminar Series None
MARK 1027 Marketing Management None
MARK 4005 Applied Business Communications None
MARK 2037 Database Marketing Strategies None
BUS 4000 Work Experience Preparation None

Work Experience Semester

Code Courses (Mandatory) Pre-requisite
COOP 4002 ORINTN 4002 Work Experience Semester BUS 4000

SEMESTER 2

Code Courses (Mandatory) Pre-requisite
FIN 4025 Canadian Investments II None
MARK 1031 Principles of Marketing Financial Services MARK 1027
MARK 1107 Direct and Interactive Marketing MARK 2037
MARK 1109 Data Analytics & Data Mining MARK 2037
MARK 2044 Principles of Marketing Research None
MARK4012 Marketing Metrics MARK 1027

Please note that not all courses will be offered every semester. Contact the Centre for Business office for further information.

Detailed course outlines



Careers and Post-Graduate Study Opportunities

Your Career 

You will be prepared to succeed in a variety of corporations, particularly within banks, mutual fund companies and other financial institutions and within the agencies and suppliers that service the industry. Marketing positions include titles such as:

  • advertising or promotion co-ordinator
  • marketing co-ordinator
  • assistant customer segment marketer
  • assistant account director (direct and interactive agencies)
  • brand or product assistant
  • marketing analyst


Future Study Options 

Our Centre for Business has several programs aligned with well-recognized and valued industry certifications and designations.

Refer to www.georgebrown.ca/CfB/ to find out more about this program and its linkages with the Canadian Securities Institute (www.csi.ca).

For information on additional future study options, see www.georgebrown.ca/transferguide.

There are many pathways into the Marketing Management -Financial Services Graduate Certificate B406 program including work, college programs and university programs. After graduating from the program, students can begin their career



Tuition and Fees

Tuition 

$3,783.00*

Additional Cost 

This program includes 1 Work Experience semester. The tuition fee for this program does NOT include the cost of the Work Experience semester. The Work Experience fee of $450 covers the cost of the Work Experience Preparation course and Work Experience semester.

*Amounts listed are the total of tuition, materials, student service and ancillary fees for the first two semesters of programs starting in fall 2014. Fees are subject to change for programs starting in fall 2015 and at later dates.

International students: Visit the International Fees and Related Costs page for more information.



How to Qualify and Apply

Admission Requirements  

  • College Advanced Diploma (3-year) or University Degree or demonstrated experience

English Proficiency

Applicants with international transcripts where English proficiency results are not supplied must test at the College level in the George Brown College English admissions assessment to be considered. Please visit www.georgebrown.ca/englishproficiency for more details.

Course Exemptions

Some college and university credits may qualify you for exemptions. Please visit www.georgebrown.ca/transferguide for more information.

Please visit www.georgebrown.ca/englishproficiency for more details.

International students

Visit the International Admissions page for more information.



Apply To  

Ontario Colleges

Contact Us

Contact Us  

Centre for Business

Phone: 416-415-5000, ext. 2160

Email: business@georgebrown.ca

Our office hours are 9 a.m. – 4 p.m.

For more information, you may also visit georgebrown.ca/CfB or call the George Brown College Contact Centre at 416-415-2000 (TTY 1-877-515-5559) or long distance 1-800-265-2002.



Visit Our Campus  

On-campus information sessions are held on a regular basis. Come and have your questions answered. Learn about the program content, career options, meet your friendly professors and staff. Experience what it is like to be in a George Brown College classroom. Sign-up for an upcoming session.

George Brown College is continually striving to improve its programs and their delivery. The information contained in this calendar is subject to change without notice. It should not be viewed as a representation, offer or warranty. Students are responsible for verifying George Brown College admission, graduation, and fee requirements as well as any requirements of outside institutions, industry associations, or other bodies that may award additional designations concurrently with, or after completion of, a George Brown College program.