FAST-TRACK TO A GREAT CAREER IN SPORT AND EVENT MARKETING
This 12-month (three-semester) Sport and Event Marketing program graduate certificate program teaches students to leverage sports, entertainment and cause-related marketing to provide innovative marketing solutions. Students gain an understanding of the building blocks of a marketing plan by analyzing markets, competitors and consumers to build solid promotional marketing plans.
INDUSTRY-READY CAREER SKILLS
- Formulate integrated marketing plans for arts, entertainment, cause-related marketing and the sports industry using the most innovative promotional methods.
- Integrate project management, marketing and interpersonal skills to plan, execute and evaluate events that build brands and create profits.
- Develop and implement effective strategic marketing and promotional plans that fit a company’s overall goals.
Field Education Required
Your Field Study Options
Work Experience (Co-op or Internship Work Term)
This program requires the successful completion of a one-semester work experience to graduate. This work experience is either co-op (paid) or internship (unpaid). Either one will give you the practical experience employers value.
George Brown works with employers and industry partners to identify potential work experience opportunities. Students are also strongly encouraged to pursue self-directed industry work experience opportunities they believe would provide the learning experiences they value and meet the learning outcomes of the program. This valuable work experience can in turn be added to your resume.
For more detailed Field Education information, visit georgebrown.ca/CfB/learning_environment/
Program Standards and Learning Outcomes
The Ministry of Training, Colleges and Universities has established Program Descriptions for college programs of instruction which do not operate under a specific provincial Program Standard. The Program Description typically describes the program purpose (a brief description of the program, potential employment opportunities and general admission requirements) and program goals (similar to program-level learning outcomes, which guide the curriculum).
View Program Descriptions by program.
Source: Colleges of Applied Arts and Technology (CAAT) website