Program Comparison Help

Decision-making made easy! This tool gives you a breakdown of individual programs offered at George Brown College and how they differ from other programs you’re interested in. Use this tool to select up to 10 programs to compare, helping you make the right choice for the career you want.
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2. Search for one of the programs you’re interested in (either alphabetically, by interest or by job)

3. Click on the title of the program in the menu

4. Click Add to Comparison

5. Continue searching for programs using steps 2-4

6. When you’re done, clicking Program Comparison will give you a preview of the programs and the option to delete, add or clear all

7. Open Program Compare for more details and an easy-to-read comparison of the programs you’ve selected

 

Sport and Event Marketing Program (Postgraduate) (B400)

Program Comparison Help

Decision-making made easy! This tool gives you a breakdown of individual programs offered at George Brown College and how they differ from other programs you’re interested in. Use this tool to select up to 10 programs to compare, helping you make the right choice for the career you want.
Instructions:

1. Under Program Comparison, click Add a New Program

2. Search for one of the programs you’re interested in (either alphabetically, by interest or by job)

3. Click on the title of the program in the menu

4. Click Add to Comparison

5. Continue searching for programs using steps 2-4

6. When you’re done, clicking Program Comparison will give you a preview of the programs and the option to delete, add or clear all

7. Open Program Compare for more details and an easy-to-read comparison of the programs you’ve selected

PROGRAM
Sport and Event Marketing
CODE
B400
SCHOOL
School of Marketing
LOCATION
St. James Campus
DURATION
12 months (2 semesters in-class, 1 semester work experience)
STARTING MONTH
September, January, May
CERTIFICATION
Ontario College Graduate Certificate
YEAR OF STUDY
METHOD OF STUDY
FT
This 12-month (three-semester) Sport and Event Marketing postgraduate program teaches students to leverage sports, entertainment and cause-related marketing to provide innovative marketing solutions. Students gain an understanding of the building blocks of a marketing plan by analyzing markets, competitors and consumers to build solid promotional marketing plans.

Full Program Descriptions

Description  

FAST-TRACK TO A GREAT CAREER IN SPORT AND EVENT MARKETING

This 12-month (three-semester) Sport and Event Marketing program graduate certificate program teaches students to leverage sports, entertainment and cause-related marketing to provide innovative marketing solutions. Students gain an understanding of the building blocks of a marketing plan by analyzing markets, competitors and consumers to build solid promotional marketing plans.

INDUSTRY-READY CAREER SKILLS

  • Formulate integrated marketing plans for arts, entertainment, cause-related marketing and the sports industry using the most innovative promotional methods.
  • Integrate project management, marketing and interpersonal skills to plan, execute and evaluate events that build brands and create profits.
  • Develop and implement effective strategic marketing and promotional plans that fit a company’s overall goals.
B400 - Photo of students


Field Education 

Required

Your Field Study Options 

Work Experience (Co-op or Internship Work Term)

This program requires the successful completion of a one-semester work experience to graduate. This work experience is either co-op (paid) or internship (unpaid). Either one will give you the practical experience employers value.

George Brown works with employers and industry partners to identify potential work experience opportunities. Students are also strongly encouraged to pursue self-directed industry work experience opportunities they believe would provide the learning experiences they value and meet the learning outcomes of the program. This valuable work experience can in turn be added to your resume.

For more detailed Field Education information, visit georgebrown.ca/CfB/learning_environment/



Program Standards and Learning Outcomes  

The Ministry of Training, Colleges and Universities has established Program Descriptions for college programs of instruction which do not operate under a specific provincial Program Standard. The Program Description typically describes the program purpose (a brief description of the program, potential employment opportunities and general admission requirements) and program goals (similar to program-level learning outcomes, which guide the curriculum).

View Program Descriptions by program.

Source: Colleges of Applied Arts and Technology (CAAT) website



Course Outline

Required Courses 

In order to graduate, you must successfully complete 13 courses and 1 work experience semester.

SEMESTER 1

Course Code Courses (Mandatory) Pre-requisite
COMP 1110 Computer Applications for Marketing None
MARK 1024 Marketing Seminar Series None
MARK 1027 Marketing Management None
MARK 4005 Applied Business Communications None
SPMK 4014 Principles of Sport & Event Marketing I None
SPMK 4002 Event Planning & Management I None
BUS 4000 Work Experience Preparation None

Work Experience Semester

Course Code Courses (Mandatory) Pre-requisite
COOP4001 OR INTN4001 Work Experience Semester BUS 4000

SEMESTER 2

Course Code Courses (Mandatory) Pre-requisite
MARK 4012 Marketing Metrics MARK 1027
SPMK 4018 Principles of Sport & Event Marketing II SPMK 4014
SPMK 4007 Event Planning & Management II SPMK 4002
MARK 4006 Integrated Digital Marketing MARK 1027
SPMK 4016 Advertising and Media Fundamentals MARK 1027
SPMK 4017 Non-Profit and Cause Related Marketing MARK 1027

Detailed course outlines



Careers and Post-Graduate Study Opportunities

Your Career 

You will be prepared to succeed in a variety of corporations, not-for-profit organizations, the sports and entertainment industry, and promotional/advertising agencies in marketing positions such as:

  • conference services co-ordinator
  • sales account executive
  • event co-ordinator
  • promotions co-ordinator
  • marketing co-ordinator
  • assistant brand manager


Future Study Options 

For information on additional future study options, see www.georgebrown.ca/transferguide.

There are many pathways into the Sport and Event Marketing Graduate Certificate B400 program including work, college programs and university programs. After graduating from the program, students can begin their career.



Tuition and Fees

Tuition 

$3,781.00*

Additional Cost 

This program includes 1 Work Experience semester. The tuition fee for this program does NOT include the cost of the Work Experience semester. The Work Experience fee of $450 covers the cost of the Work Experience Preparation course and Work Experience semester.

*Amounts listed are the total of tuition, materials, student service and ancillary fees for the first two semesters of programs starting in fall 2014. Fees are subject to change for programs starting in fall 2015 and at later dates.

International students: Visit the International Fees and Related Costs page for more information.



How to Qualify and Apply

Admission Requirements  

  • College Advanced Diploma (3-year) or University Degree or demonstrated experience.

English Proficiency

Applicants with international transcripts where English proficiency results are not supplied must test at the College level in the George Brown College English assessment to be considered.

Please visit www.georgebrown.ca/englishproficiency for more details

Course Exemptions

Some college and university credits may qualify you for exemptions. Please visit www.georgebrown.ca/transferguide for more information.

International students

Visit the International Admissions page for more information.



Apply To  

Ontario Colleges

Student Success

Success Stories  

alexis levinson "While completing my Bachelor of Arts at Western University, I decided to consider a career in event marketing. George Brown offered the perfect one-year program for me. My co-op placement as a sponsorship assistant at the City of Toronto Special Events was the ideal setting to apply the theory I had learned in class. I was given special projects to work on immediately and was able to adapt quickly and contribute to the fast-paced workplace, thanks to George Brown."

Alexis Levenson (2008 graduate, Sport and Event Marketing)

“The insights students gained from the George Brown Sport and Event Marketing program have helped them provide valuable support for our Sponsorship programs. Their experience has allowed them to become important and trusted members of Scotiabank’s Marketing team.”

Matthew Coorsh
Director, Marketing Sponsorships
Sponsorships & Brand Management, Scotiabank



Contact Us

Contact Us  

Centre for Business

Phone: 416-415-5000, ext. 2160

Email: business@georgebrown.ca

Our office hours are 9 a.m. – 4 p.m.

For more information, you may also visit georgebrown.ca/CfB or call the George Brown College Contact Centre at 416-415-2000 (TTY 1-877-515-5559) or long distance 1-800-265-2002.



Visit Our Campus  

On-campus information sessions are held on a regular basis. Come and have your questions answered. Learn about the program content and career options. Meet your friendly professors and staff. Experience what it is like to be in a George Brown College classroom. Sign up for an upcoming session.

George Brown College is continually striving to improve its programs and their delivery. The information contained in this calendar is subject to change without notice. It should not be viewed as a representation, offer or warranty. Students are responsible for verifying George Brown College admission, graduation, and fee requirements as well as any requirements of outside institutions, industry associations, or other bodies that may award additional designations concurrently with, or after completion of, a George Brown College program.