Business – Marketing Program (B120)

Business – Marketing
School of Marketing
St. James Campus
2 years (4 semesters)
September, January
Ontario College Diploma
This four-semester Business – Marketing program opens doors to opportunities in the exciting and fast-moving field of marketing. Marketing at George Brown College is more than textbooks and lectures. Our learning is hands-on and project-based, incorporating case studies and projects that can involve industry partners. Students also develop soft skills including written and oral communication, business presentations and teamwork.During the program, students may be eligible to transfer into the three-year Business Administration – Marketing program, if qualified.

Full Program Descriptions


This Business – Marketing program prepares graduates for a variety of career opportunities in the exciting field of marketing. Students will build and demonstrate the skills they need to work in a wide range of organizations.

This learning experience will enable you to:

  • Use the building blocks of a marketing plan to analyze the market, the customers and the competition
  • Describe the purpose and value of effective market research and design
  • Identify and develop integrated marketing communications solutions available to today's companies including sales promotion, direct and digital marketing, public relations, television, radio and web-based solutions

There are extracurricular activities that run at various times where students can build on their knowledge and skills while networking. These may include:


Part Time Study Options  

George Brown Continuing Education offers a part-time certificate program in Marketing Management. See the Continuing Education course guide at

Your Field Study Options 

George Brown College endeavours to provide field education opportunities with real world challenges and clients. Find out more about field education at the Centre for Business. 

Program Standards and Learning Outcomes  

Each George Brown College certificate, diploma, advanced diploma and graduate certificate program is expected to deliver specific program learning outcomes. Program learning outcomes are statements that describe the knowledge and skills that students are expected to demonstrate by the end of their program of study. Programs are designed to deliver both vocation or discipline-specific learning outcomes and more generic essential employability skills (including communication, numeracy, critical thinking and problem solving, information management, interpersonal and personal skills).

In addition to the aforementioned learning outcome requirements, College programs are required to provide students with exposure to a breadth of learning beyond their vocational field, to increase their awareness of the society and culture in which they live and work. This breadth requirement is addressed through additional mandatory General Education courses in the program curriculum.

To see the relevant program learning outcomes for your specific program of study, please visit

Course Outline

Required Courses 

In order to graduate from the B120 program, you need to complete 27 courses:  23 Mandatory courses, 1 Business Elective or Field Education Courseand 3 General Education Electives.

Depending on the results of your placement tests, you may be required to take COMM 1003 (English Skills) or CESL 1003 (English Skills-ESL) before progressing to COMM 1007. Similarly, you may be required to take MATH1027 (Business Math with Remediation) before progressing to MATH 1008. COMM1003/CESL 1003 and MATH 1027 do not count towards the 27 courses required for graduation, and you will be charged for these extra courses. Please speak to the Business Office staff if you need any assistance.

General Education Courses (Semester Two, Three, and Four):  You must complete 4 General Education courses (one per semester).  1 mandatory (“Successful Social Relations” - GHUM 1087) and 3 chosen from at least 2 of the following categories: Social Sciences (GSSC), Arts and Humanities (GHUM) or Science and Technology (GSCI).

You are required to make up any failed or dropped courses before you are eligible to graduate.  You can make up these courses during the day, and some are offered in the evening through Continuing Education.  Please check with the Business Office staff to ensure that the continuing education courses are equivalent to what is taught in the full-time program.  Note that some courses may not be offered in every semester. Our staff can assist you in any special timetable requirements you may have.

Printable Curriculum Planner 2016-2017pdf file


semester courses
Code Courses Pre-requisite
BUS 1038 Business Concepts I NONE
COMM 1007 College English NONE
COMP 1010 Business Computer Applications I NONE
MARK 1020 Principles of  Marketing I NONE
MATH 1008 Math for Business &  Management NONE
GHUM 1087 Successful Social Relations NONE


semester courses
Code Courses Pre-requisite
ACCT 1036 Principles of Accounting NONE
BUS 1040 Project Management NONE
COMM 1034 Professional Communication COMM 1007
COMP 1115 Business Computer Applications II COMP 1010
MARK 2049 Principles of Marketing II MARK 1020
MATH 1131 Mathematical Analysis for Marketers MATH 1008
Select One General Education Elective


semester courses
Code Courses Pre-requisite
CMMK 034 Communication for Marketers COMM 1034
ECON 1034 Introduction to Economics NONE
MARK 1055 Integrated Marketing Communication (IMC 1) MARK 2049
MARK 2007 Marketing Research MARK 2049 & Co-requisite STAT 1012
STAT 1012 Business Statistics MATH 1131
STS 1037 Career Planning and Development NONE
Select One General Education Elective


semester courses
Code Courses Pre-requisite
BUS 1056 Business Presentation Skills COMM 1007
MARK 1002 Professional Selling MARK 1020
MARK 2033 Database Marketing I MARK 2049
MARK 2063 Advertising & Media Campaign Development (IMC 2) MARK 1055
PSY 1129 Organizational Behaviour NONE
Select One General Education Elective
Business Elective or Field Education Course


Business Electives for Business - Marketing Program

semester courses
Code Courses Pre-requisite
 BUS 1067  Field Education  For Non-Coop Students, by interview only
 MARK 2028  Marketing Financial Services  MARK 1020
 MARK 3018  Marketing on the Web  NONE
 MGMT 2037  Retail Management  MARK 1020
 MARK 3007  Services Marketing  MARK 2049
 MARK 3016  Not for Profit Sector Marketing  MARK 2049

Careers and Post-Graduate Study Opportunities

Your Career 

Graduates are prepared for careers in a wide range of business sectors including advertising agencies, marketing consulting firms, retailers, banks and other financial institutions, government, not-for-profit and small businesses. Potential positions may include:

  • Marketing Assistant
  • Sales Representative
  • Customer Service Representative
  • Account Coordinator
  • Brand Ambassador
  • Advertising Assistant

B120 - Photo of students

Future Study Options 

All four semesters of this two-year Marketing program are similar to the first four semesters of the Business Administration – Marketing six-semester program. Should you wish to continue with a more in-depth study of the field, you will benefit from a seamless transition into the three-year program.

This two-year diploma has a pathway to the Business Administration – Marketing B108 three-year advanced diploma program. George Brown College has agreements with several colleges and universities in Canada and abroad that will give you credit for your college diploma. For information on additional future study options, see

There are many pathways into the Business - Marketing Diploma B120 program including high school, work, and other college or university programs. After graduating from the program, students can go to work, or they can further their education through the Business Administration - Marketing Advanced Diploma, or a college or university degree.

Tuition and Fees



Additional Cost 

* Amounts listed are the total of tuition, materials, student service and ancillary fees for the first two semesters of programs starting in fall 2015. Fees are subject to change for programs starting in fall 2016 and at later dates.

International students: Visit the International Fees and Related Costs page for more information.

How to Qualify and Apply

Admission Requirements  

Applicants are selected on the basis of their academic achievement, including the required courses, and any other selection criteria outlined below.

  • Ontario Secondary School Diploma or equivalent**
  • Grade 12 English (C or U)
  • Grade 11 Math (M or U) or Grade 12 (C or U)

** Mature Student status (19 years of age or older)

Please note that George Brown is committed to ensuring that applicants will succeed in their program of choice and meeting the minimum requirements does not guarantee admission to the program. Applicants may be required to have grades higher than the minimum requirements stated.

Course Exemptions

Some college and university credits may qualify you for exemptions. Please visit for more information.

English Proficiency

Proficiency in English communications is necessary for success in this program.

Applicants may be required to complete English testing to demonstrate proficiency.

Please visit for more details

International students

Visit the International Admissions page for more information.

Apply To  

Ontario Colleges

Student Success

Success Stories  

Sean Robert MacPherson


"Taking the 2 years Business – Marketing program at George Brown College was such a great decision to advance my career. The program helped me understand the fundamentals of marketing and stressed the importance of networking which opened up many professional opportunities for me. The Business – Marketing program enhanced my strategic planning, data analysis, and project management skills. The education here helped me in contributing to the marketing strategy and future growth goals in community businesses such as Glad Day Bookshop, the world's oldest LGBT bookstore. I value small businesses as they are an important cornerstone of Toronto which helps to distinguish our great city."

Sean Robert MacPherson, Graduate 2016, Business - Marketing Program; Brand Manager, Glad Day Bookshop

Jerry Gou

"The education from Business – Marketing equipped me with the knowledge and skills to utilize integrated marketing strategies to engage over 16,000 Torontonians from 2014 to the present. After the two-year program, I became a results-driven individual whose strengths are partnership building, management, creative event planning and public relations. Also, George Brown College has fostered my strategic thinking skills, the ability to identify new business opportunities in various industries including Recruiting, Event Planning and Education, which I am able to use to provide exclusive solutions through technology innovation."

Jerry Gou, 2015 Graduate, Business – Marketing; 2015 GBC Student Entrepreneur of the Year; City of Toronto International Student Excellence Award in the Entrepreneurship category; Co-founder, VP Marketing, Reach Mobile Technologies

Learn more about Jerry's story here.

Contact Us

Contact Us  

Business-Marketing (B120)

For inquiries related to this program (for example, course-specific information) please contact the Program Coordinator.

Adrian Bond, Program Coordinator

Kathy Dumanski, Chair, School of Marketing

Visit Our Campus  

On-campus information sessions are held on a regular basis. Come and have your questions answered. Learn about the program content and career options. Meet your friendly professors and staff. Experience what it is like to be in a George Brown College classroom. Sign up for an upcoming session.
George Brown College is continually striving to improve its programs and their delivery. The information contained in this calendar is subject to change without notice. It should not be viewed as a representation, offer or warranty. Students are responsible for verifying George Brown College admission, graduation, and fee requirements as well as any requirements of outside institutions, industry associations, or other bodies that may award additional designations concurrently with, or after completion of, a George Brown College program.